DoorDash User Research

Brief
Using ethnographic research techniques, analyze the needs of residents and fellows and find a solution that encourages them to order from DoorDash more frequently.

Duration‍
6 weeks - December 2023
‍
Role
Team Member - Ethan J. Armas, Audrey Brienza, El Pimentel, & Sophie Weissel

Advisor
Wayne Li

Group project sponsored by DoorDash for (ID 2325 - User Centered Design Methods). Our group was tasked with researching the needs of Residents and Fellows. Our solution proposed partnering with hospitals to offer subsidized DoorDash meals for residents and encouraging upper-level staff to care for residents by ordering meals through DoorDash.

Understanding Their Business

User Research

Generating Solutions

Design is an iterative process that doesn’t stop when a project is complete—there’s always room to do more.

So, if you have feedback or questions, reach out! I’d love to hear from you!